Marketing / Frederick G. Crane ... [et al.]. - 8th Canadian ed. - [Toronto, ON] : McGraw-Hill Ryerson, c2011. - xxxi, 594 p. : col. ill. ; 29 cm.

Includes bibliographical references and indexes.

9780070009905 (hbk.) 0070009902 (hbk.)

20109054318


Marketing--Textbooks.
Marketing--Canada--Textbooks.

HF5415 / .M293 2011

658.8

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