Marketing /
Eric N. Berkowitz ... [et al.].
- 5th Canadian ed.
- Toronto : McGraw-Hill Ryerson, 2003.
- xxxv, 670 p. : ill. (some col.), col. ports. ; 29 cm.
Text includes CD-ROM in pocket entitled "Student CD-ROM for use with Marketing". Accompanied by Study guide.
Includes bibliographical references and index.
0070898332 (bound) : 9780070898332 (bound) 0070898308 (instr.man) 0070898286 (test.bk.)
20029043204
Marketing.
Marketing--Canada.
HF5415 / .M293 2003
658.8
Text includes CD-ROM in pocket entitled "Student CD-ROM for use with Marketing". Accompanied by Study guide.
Includes bibliographical references and index.
0070898332 (bound) : 9780070898332 (bound) 0070898308 (instr.man) 0070898286 (test.bk.)
20029043204
Marketing.
Marketing--Canada.
HF5415 / .M293 2003
658.8