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008 060518s2006 enka b 001 0 eng
010 _a 2006016571
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016 7 _a013499604
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020 _a0470034505
020 _a9780470034507
035 _a(OCoLC)ocm69028300
040 _aDLC
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042 _apcc
050 0 0 _aHF5415
_b.F566 2006
082 0 0 _a658.8
_222
245 0 4 _aThe business marketing course :
_bmanaging in complex networks /
_cDavid Ford ... [et al.].
250 _a2nd ed.
260 _aChichester, England ;
_aHoboken, NJ :
_bJohn Wiley & Sons,
_cc2006.
300 _axvi, 271 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
650 0 _aMarketing
_xManagement.
650 0 _aBusiness networks
_xManagement.
700 1 _aFord, David,
_d1944-
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip0614/2006016571.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0827/2006016571-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0827/2006016571-d.html
906 _a7
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