| 000 | 01096pam a2200301 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260305154622.0 | ||
| 008 | 941006s1995 nyua b 001 0 eng | ||
| 020 | _a9781526849533 | ||
| 040 | _cDLC | ||
| 043 | _ae------ | ||
| 050 | 0 | 0 |
_aHF5415 _b.J63 2024 |
| 100 | 1 |
_aJobber, David, _d2024 |
|
| 245 | 1 | 0 |
_aPrinciples and practice of marketing / _cDavid Jobber. |
| 260 |
_aLondon ; _aNew York : _bMcGraw-Hill, _cc2024. |
||
| 300 |
_a907 pages 1 online resource : colour illustrations _bill. (some col.) ; _c25 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _zEurope _xCase studies. |
|
| 700 | _a Ellis-Chadwick, Fiona | ||
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _nRB |
||
| 999 |
_c5999 _d5999 |
||