| 000 | 01469cam a22003494a 4500 | ||
|---|---|---|---|
| 999 |
_c596 _d596 |
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| 001 | 14976632 | ||
| 003 | OSt | ||
| 005 | 20210615133218.0 | ||
| 008 | 070823s2008 maua b 001 0 eng | ||
| 010 | _a 2007034854 | ||
| 020 | _a9780073529899 (alk. paper) | ||
| 020 | _a0073529893 (alk. paper) | ||
| 035 | _a(OCoLC)ocn167504570 | ||
| 035 |
_a(OCoLC)167504570 _z(OCoLC)156810218 |
||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dC#P _dBWX _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M3586 2008 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2008. |
||
| 300 |
_axx, 346 p. : _bill. (chiefly col.) ; _c26 cm. |
||
| 500 | _aRev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aMullins, John W. _q(John Walker) |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0743/2007034854-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0743/2007034854-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _nSO |
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