000			02324cam a2200481 a 4500
999			_c1429 _d1429
001			001472009
003			OSt
005			20210628065345.0
008			070110s2008 mdu b 001 0 eng
010			_a 2007001032
020			_a9780742553026 (cloth : alk. paper)
020			_a0742553027 (cloth : alk. paper)
020			_a9780742553033 (pbk. : alk. paper)
020			_a0742553035 (pbk. : alk. paper)
035			_a(OCoLC)80019811
040			_aDLC _cDLC _dBTCTA _dBAKER _dC#P _dYDXCP _dMYG _dOrLoB-B
049			_aMYGG
050	0	0	_aJF1001 _b.T73 2008
082	0	0	_a324.7/3 _222
100	1		_aTrent, Judith S.
245	1	0	_aPolitical campaign communication : _bprinciples and practices / _cJudith S. Trent and Robert V. Friedenberg.
250			_a6th ed.
260			_aLanham : _bRowman & Littlefield Publishers, _cc2008.
300			_axii, 436 p. ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aCommunication, media, and politics
504			_aIncludes bibliographical references (p. 423-425) and index.
505	0	0	_g1. _tCommunication and political campaigns : a prologue -- _g2. _tCommunicative functions of political campaigns -- _g3. _tCommunicative styles and strategies of political campaigns -- _g4. _tCommunicative mass channels of political campaigning -- _g5. _tCommunicative types and functions of televised political advertising -- _g6. _tPublic speaking in political campaigns -- _g7. _tRecurring forms of political campaign communication -- _g8. _tDebates in political campaigns -- _g9. _tInterpersonal communication in political campaigns -- _g10. _tAdvertising in political campaigns -- _g11. _tThe Internet and political campaigns -- _tPolitical campaign communication : an epilogue.
650		0	_aPolitical campaigns.
650		0	_aCommunication in politics.
700	1		_aFriedenberg, Robert V.
830		0	_aCommunication, media, and politics.
856	4	2	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip078/2007001032.html
910			_ajem071009
910			_aMARCIVEAUT
910			_ajem071009
942			_2lcc _cBK _nMM
949		0	_4IP _ad _bDEW _cSTACK _o0 _p39080032288703 _x01 _hJF1001.T73 2008