Dalrymple, Douglas J.

Sales management : concepts and cases / Douglas J. Dalrymple, William L. Cron. - 6th ed. - New York : Wiley, c1998. - xiv, 601, [19] p. : ill. (some col.), col. maps ; 25 cm.

Includes bibliographical references and indexes.

0471191973 (cloth : acidfree paper)

97030041


Sales management.
Sales Management--Case studies.

HF5438.4 / .D34 1998

658.8/1