@book{727,
	author = {Dalrymple, Douglas J. and Cron, William L.,},
	title = {Sales management :},
	publisher = {Wiley,},
	year = {c1998.},
	address = {New York :},
	edition = {6th ed.},
	url = {http://www.loc.gov/catdir/toc/onix01/97030041.html}
}