Sant, Tom

Persuasive Business Proposals Writing to Win More Customers, Clients, and Contracts. [electronic resource]: - 2nd ed. - New York : Amacom Dec. 2003. - 224 p. ill 09.000 x 06.000 in.

Access restricted to users at subscribing institutions.

Annotation

"With over 40,000 copies sold, the first edition ofPersuasive Business Proposalshelped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author’s winning strategies for today’s global business environment.

By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on:

* How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others

* The Seven Worst Proposal Mistakes illustrated with real-world examples

This is an essential book for anyone seeking to win contracts and sell projects."



Trade Amacom. 17 Amacom.

9780814471531 0814471536 (Book, Other)

9780814471531

00001432

2003018709


Electronic books.

HF5718.5 / .S26 2004