Strategic analysis and action - Crossan, Mary M.; Crossan, Mary M. (Toronto : Pearson Prentice Hall, 2009)
First-4th eds. written by Joseph N. Fry, J. Peter Killing. 5th-6th eds. written ny Mary M. Crossan, Joseph N. Fry, J. Peter Killing.
Keywords: Business planning -- Textbooks; Strategic planning -- Textbooks