Broom, Glen M. <br/><br/>
Using research in public relations :  applications to program management / 
Glen M. Broom, David M. Dozier. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  �1990. 
 - xviii, 414 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0139391665 9780139391668 
<br/><br/><label>LCCN: </label>89015930  
<br/><br/><label>Nat. Bib. No.: </label>GB9050032  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Research--Methodology.<br/>Market surveys.<br/>�Etudes de march�e<br/>Relations publiques--Recherche--M�ethodologie.<br/>Market surveys.<br/>Public relations.<br/>Onderzoek.<br/>Rela�c�oes p�ublicas (pesquisa)<br/>Public relations--Research--Methodology.<br/>Public relations--Research--Data processing.<br/>Market surveys.
<br/><br/><label>Subjects--Index Terms: </label>marktonderzoek market research marktverkenningen onderzoek research wetenschap science wetenschappelijk onderzoek scientific research Market surveys Public relations 
<br/><br/><label>LC Class. No.: </label>HD59  / .B758 1990 
<br/><br/><label>Dewey Class. No.: </label>659.2/072