Shapiro, Stanley J. <br/><br/>
Basic marketing :  a global-managerial approach / 
Stanley J. Shapiro, William D. Perreault, E. Jerome McCarthy. 
 - 9th Canadian ed. 
 - Toronto :  McGraw-Hill Ryerson,  1999. 
 - 1 v. (various pagings) :  ill. (some col.) ;  28 cm. 
<br/><br/> E. Jerome McCarthy listed first on 1st-7th Canadian eds. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0075605368 : 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>999301101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M31 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8