TY  - BOOK
AU  - Beckman,M.Dale
AU  - Kurtz,David L.
AU  - Boone,Louis E.
TI  - Foundations of marketing
SN  - 0039227847 :
AV  - HF5415 .B43 1992 
U1  - 658.8 20
PY  - 1992///
CY  - Toronto
PB  - Dryden
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -