Beckman, M. Dale,  1934- <br/><br/>
Foundations of marketing / 
M. Dale Beckman, David L. Kurtz, Louis E. Boone. 
 - 5th Canadian ed. 
 - Toronto :  Dryden,  c1992. 
 - xxi, 747 p. :  ill. (some col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0039227847 : 
<br/><br/><label>LCCN: </label>cn 91094413  
<br/><br/><label>Nat. Bib. Agency Control No.: </label>91094413X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B43 1992  
<br/><br/><label>Dewey Class. No.: </label>658.8