The business marketing course : managing in complex networks / David Ford ... [et al.]. - 2nd ed. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2006. - xvi, 271 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0470034505 9780470034507

2006016571

GBA657249 bnb

013499604 Uk


Marketing.
Marketing--Management.
Business networks--Management.

HF5415 / .F566 2006

658.8