TY  - BOOK
AU  - Davis,John
TI  - Measuring marketing: 103 key metrics every marketer needs 
SN  - 0470821329
AV  - HF5414 .D38 2007
U1  - 658.8 
PY  - 2007///
CY  - Singapore, Hoboken, NJ
PB  - John Wiley & Sons (Asia)
KW  - Marketing
KW  - Evaluation
KW  - Marketing research
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0714/2007295268-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
ER  -