TY  - BOOK
AU  - Jobber,David
AU  -  Ellis-Chadwick, Fiona 
TI  - Principles and practice of marketing
SN  - 9781526849533
AV  - HF5415 .J63 2024
PY  - 2024///
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Europe
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -