Jobber, David,  2024 <br/><br/>
Principles and practice of marketing / 
David Jobber. 
 - London ;  New York :  McGraw-Hill,  c2024. 
 - 907 pages 1 online resource : colour illustrations  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781526849533 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.--Europe
<br/><br/><label>LC Class. No.: </label>HF5415  / .J63 2024