Walker, Orville C. <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville C. Walker, Jr., John W. Mullins. 
 - 6th ed. 
 - Boston :  McGraw-Hill Irwin,  c2008. 
 - xx, 346 p. :  ill. (chiefly col.) ;  26 cm. 
<br/><br/> Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780073529899 (alk. paper) 0073529893 (alk. paper) 
<br/><br/><label>LCCN: </label>2007034854 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3586 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/02