The why the future of business is selling less of more Anderson, Chris 1961- creator text bibliography nyu New York Hyperion c2006 2006 1st ed. monographic eng

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xii, 238 p. : ill. ; 25 cm. Acknowledgments -- Introduction -- 1. The long tail -- 2. The rise and fall of the hit -- 3. A short history of the long tail -- 4. The three forces of the long tail -- 5. The new procedures -- 6. The new markets -- 7. The new tastemakers -- 8. Long tail economics -- 9. The short head -- 10. The paradise of choice -- 11. Niche culture -- 12. The infinite screen -- 13. Beyond entertainment -- 14. Long tail rules -- Coda : tomorrow's tail -- Notes on sources and further reading -- Index. Chris Anderson. Includes bibliographical references (p. [227]-230) and index. Market segmentation Internet marketing Marketing Technological innovations HF5415.127 .A54 2006 658.8/02 1401302378 9781401302375 1401302378 1401308600 (pbk.) 9781401308605 (pbk.) 2006043378 http://www.loc.gov/catdir/enhancements/fy1204/2006043378-d.html http://www.loc.gov/catdir/enhancements/fy1401/2006043378-b.html http://www.loc.gov/catdir/enhancements/fy1204/2006043378-d.html http://www.loc.gov/catdir/enhancements/fy1401/2006043378-b.html DLC 060303 20210615122717.0 14285002