TY  - BOOK
AU  - Lamb,Charles W.
TI  - MKTG
SN  - 9780176503697
AV  - HF5415 .M52 2013
U1  - 658.8 23
PY  - 2013///
CY  - Toronto
PB  - Nelson Education
KW  - Marketing
KW  - Textbooks
KW  - Management
N1  - Cover title; Includes bibliographical references and index
ER  -