MKTG /
Marketing
Lamb ... [et al.].
- 2nd Canadian ed.
- Toronto : Nelson Education, c2013.
- xiii, 380, [40] p. : col. ill. ; 28 cm.
Cover title.
Includes bibliographical references and index.
9780176503697 0176503692
20119057352
Marketing--Textbooks.
Marketing--Management--Textbooks.
HF5415 / .M52 2013
658.8