MKTG / Marketing Lamb ... [et al.]. - 2nd Canadian ed. - Toronto : Nelson Education, c2013. - xiii, 380, [40] p. : col. ill. ; 28 cm.

Cover title.

Includes bibliographical references and index.

9780176503697 0176503692

20119057352


Marketing--Textbooks.
Marketing--Management--Textbooks.

HF5415 / .M52 2013

658.8