Principles of advertising and brand management 

 - Custom ed. 
 - Toronto, Canada  peason Education company  2012 
 - x, 391p;  ill.[some col.]  30cm 
<br/><br/>includes bibliographic references. 
<br/><br/><label>ISBN: </label>9781256470267 1256470260 
<br/><br/><label>LC Class. No.: </label>HF582  / .P74 2012