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  <titleInfo>
    <title>Mad cows and mother's milk</title>
    <subTitle>the perils of poor risk communication</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Powell, Douglas Alan</namePart>
    <namePart type="date">1962-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Leiss, William</namePart>
    <namePart type="date">1939-</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">Montreal</placeTerm>
    </place>
    <publisher>McGill-Queen's University Press</publisher>
    <dateIssued>1997</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xi, 308 p. : ill. : 23 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Douglas Powell and William Leiss.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="mesh">
    <topic>Health Education</topic>
    <topic>methods</topic>
  </subject>
  <subject authority="mesh">
    <topic>Communication</topic>
  </subject>
  <subject authority="mesh">
    <topic>Risk Factors</topic>
  </subject>
  <subject authority="mesh">
    <topic>Risk Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Risk communication</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Health risk assessment</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Environmental health</topic>
  </subject>
  <classification authority="lcc">T10.68 .P69 1997</classification>
  <classification authority="nlm">1997 L-571</classification>
  <classification authority="nlm">WA 590 P882m 1997</classification>
  <identifier type="isbn">0773516182 (bound)</identifier>
  <identifier type="isbn">0773516190 (pbk.)</identifier>
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    <recordCreationDate encoding="marc">980507</recordCreationDate>
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