Powell, Douglas Alan,  1962- <br/><br/>
Mad cows and mother's milk :  the perils of poor risk communication / 
Douglas Powell and William Leiss. 
 - Montreal :  McGill-Queen's University Press,  1997. 
 - xi, 308 p. :  ill. :  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0773516182 (bound) 0773516190 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Health Education--methods.<br/>Communication.<br/>Risk Factors.<br/>Risk Management.<br/>Risk communication.<br/>Health risk assessment.<br/>Environmental health.
<br/><br/><label>LC Class. No.: </label>T10.68  / .P69 1997 
<br/><br/><label>National Agricultural Library Call No.: </label>T10.68.P69  / 1997 
<br/><br/><label>National Library of Medicine Call No.: </label>1997 L-571 WA 590  / P882m 1997