TY - BOOK AU - Berkowitz,Eric N. TI - Marketing SN - 0070898332 (bound) : AV - HF5415 .M293 2003 U1 - 658.8 21 PY - 2003/// CY - Toronto PB - McGraw-Hill Ryerson KW - Marketing KW - Canada N1 - Text includes CD-ROM in pocket entitled "Student CD-ROM for use with Marketing"; Accompanied by Study guide; Includes bibliographical references and index ER -