TY  - BOOK
AU  - Trent,Judith S.
AU  - Friedenberg,Robert V.
TI  - Political campaign communication: principles and practices 
T2  - Communication, media, and politics
SN  - 9780742553026 (cloth : alk. paper)
AV  - JF1001 .T73 2008
U1  - 324.7/3 22
PY  - 2008///
CY  - Lanham
PB  - Rowman & Littlefield Publishers
KW  - Political campaigns
KW  - Communication in politics
N1  - Includes bibliographical references (p. 423-425) and index; 1; Communication and political campaigns : a prologue --; 2; Communicative functions of political campaigns --; 3; Communicative styles and strategies of political campaigns --; 4; Communicative mass channels of political campaigning --; 5; Communicative types and functions of televised political advertising --; 6; Public speaking in political campaigns --; 7; Recurring forms of political campaign communication --; 8; Debates in political campaigns --; 9; Interpersonal communication in political campaigns --; 10; Advertising in political campaigns --; 11; The Internet and political campaigns --; Political campaign communication : an epilogue
UR  - http://www.loc.gov/catdir/toc/ecip078/2007001032.html
ER  -