principles and practices Trent, Judith S. creator Friedenberg, Robert V. text bibliography mdu Lanham Rowman & Littlefield Publishers c2008 2008 6th ed. monographic eng

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xii, 436 p. ; 23 cm. 1. Communication and political campaigns : a prologue -- 2. Communicative functions of political campaigns -- 3. Communicative styles and strategies of political campaigns -- 4. Communicative mass channels of political campaigning -- 5. Communicative types and functions of televised political advertising -- 6. Public speaking in political campaigns -- 7. Recurring forms of political campaign communication -- 8. Debates in political campaigns -- 9. Interpersonal communication in political campaigns -- 10. Advertising in political campaigns -- 11. The Internet and political campaigns -- Political campaign communication : an epilogue. Judith S. Trent and Robert V. Friedenberg. Includes bibliographical references (p. 423-425) and index. Political campaigns Communication in politics JF1001 .T73 2008 324.7/3 9780742553026 (cloth : alk. paper) 0742553027 (cloth : alk. paper) 9780742553033 (pbk. : alk. paper) 0742553035 (pbk. : alk. paper) 2007001032 http://www.loc.gov/catdir/toc/ecip078/2007001032.html http://www.loc.gov/catdir/toc/ecip078/2007001032.html DLC 070110 20210628065345.0 001472009