02324cam a2200481 a 4500 1429 1429 001472009 OSt 20210628065345.0 070110s2008 mdu b 001 0 eng 2007001032 9780742553026 (cloth : alk. paper) 0742553027 (cloth : alk. paper) 9780742553033 (pbk. : alk. paper) 0742553035 (pbk. : alk. paper) (OCoLC)80019811 DLC DLC BTCTA BAKER C#P YDXCP MYG OrLoB-B MYGG JF1001 .T73 2008 324.7/3 22 Trent, Judith S. Political campaign communication : principles and practices / Judith S. Trent and Robert V. Friedenberg. 6th ed. Lanham : Rowman & Littlefield Publishers, c2008. xii, 436 p. ; 23 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Communication, media, and politics Includes bibliographical references (p. 423-425) and index. 1. Communication and political campaigns : a prologue -- 2. Communicative functions of political campaigns -- 3. Communicative styles and strategies of political campaigns -- 4. Communicative mass channels of political campaigning -- 5. Communicative types and functions of televised political advertising -- 6. Public speaking in political campaigns -- 7. Recurring forms of political campaign communication -- 8. Debates in political campaigns -- 9. Interpersonal communication in political campaigns -- 10. Advertising in political campaigns -- 11. The Internet and political campaigns -- Political campaign communication : an epilogue. Political campaigns. Communication in politics. Friedenberg, Robert V. Communication, media, and politics. Table of contents only http://www.loc.gov/catdir/toc/ecip078/2007001032.html jem071009 MARCIVEAUT jem071009 lcc BK MM IP d DEW STACK 0 39080032288703 01 JF1001.T73 2008 0 0 lcc 0 0 MLIB MLIB OS 2021-06-28 0 JF1001 .T73 2008 28000332 2021-06-28 2021-06-28 BK MM