Political campaign communication : principles and practices /
Judith S. Trent and Robert V. Friedenberg.
- 6th ed.
- Lanham : Rowman & Littlefield Publishers, c2008.
- xii, 436 p. ; 23 cm.
- Communication, media, and politics .
- Communication, media, and politics. .
Includes bibliographical references (p. 423-425) and index.
Communication and political campaigns : a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns -- Political campaign communication : an epilogue. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.