Corporate communication: a guide to theory and practice / Joep Cornelissen.
Material type:
TextPublisher: Thousand Oaks : SAGE, c2020Edition: SixthDescription: 304 pContent type: text Media type: unmediated Carrier type: volumeISBN: 9781526491978; 9781526491985LOC classification: HD30.3 | .C67 2020Summary: "The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"-- Provided by publisher.
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode |
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Book
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AU LIBRARY | AU LIBRARY | Open Shelf | HD30.3 .C67 2020 (Browse shelf) | Available | CM | 28004619 |
Includes Bibliography and Index.
"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"-- Provided by publisher.
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